“Graphics” has a hard G, so G-I-F must be pronounced “ghif.” Case closed, right? Well, not quite. After all, the acronym G-I-F stands for Graphics Interchange Format.
Yet despite 30 years of fierce debate, controversy, and division, we are still no closer to a definitive answer: is it pronounced “gif” or “jif’?Īt its face, the answer might seem rather straightforward. Some of the greatest minds and institutions in the world have weighed in on the issue, from top linguists and tech giants to the Oxford English Dictionary and even the President of the United States. Using it inside your email marketing with a certain amount of finesse can create mood and can, at times, be used to improve the experience over static images.It is the single most profound question of the 21st Century, a debate which has dominated intellectual discourse for more than three decades. When used strategically and appropriately this small bitmap can turn any email into something fun and interesting. The use of animation here is perfect because you can show actual interaction and change in screen view. They use this animation technique to show a few features in their software.
#CHOOSY MOTHERS CHOOSE JIF SOFTWARE#
They promote the use of GIFs with their software but on a good content = good email basis. Mail Chimp, an email marketing company, addresses the use of GIF’s in this short blog post. Yet the idea behind the animations support the movie’s overall theme. This email graphic for the film Looper is even more subtle in it’s construction. They didn’t use a GIF just to be eye-catching, there is a concept here that showcases the actual product. If the red doesn’t suite you, you can get it in yellow. Exhibit Aīoden has used a GIF to show different variations in the products they offer. Yes, these little animated bits of joy can be funny and sometimes pretty entertaining, but where can these actually be used to support a good marketing message? Why not in a marketing email where 50% of the time users already chose to view images as well as in a context that is much more openminded to different types of content. There is certainly a time and place for this specific design trend and that brings me to it’s recent usage in email design. For almost a year now, Twitter has actually stopped supporting animated GIFs for profiles. I thought it was a bit too distracting, therefore I stopped following that user. The first time I saw an animated GIF being used in the last couple of years was for a Twitter profile image. The same reason that shelved this popular format a decade ago would also become a big reason for it’s comeback a loud and flashy visual that can show meaning rather than say it. This format of short animation quickly became popular in the early 90’s and with that popularity resulted in an overabundance and abuse of the format. Wilhite corrected them when they pronounced it with a hard G with “Choosy developers choose GIF”. As it’s creator, Steve Wilhite was honored this year for a Webby Lifetime Achievement award, he accepted the award with none other than an animation of his own design that stated “It’s pronounced JIF not GIF”. That sent Twitter and other popular social media outlets buzzing while news syndicates couldn’t stop writing about it. As web developer Steve Olsen explains, employees that worked with Mr.
Animated GIFs have had a bit of controversy in the media recently.
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